The success factors in new product development have been under review by many researchers. This has not been the case, however, regarding technology-intensive products. This research tries to address this shortcoming. Comparisons with previous research are also made. The findings indicate that the success factors in the New Product Development (NPD) process are not universal. The unique nature of the technology products has an effect on the success factors. Not all the variables, discovered in the previous research to differentiate between success and failure in new product development process, are applicable to the development of technology products. Implications for management and theory are discussed.