Fashion statement creates tech product visibility #311 case study

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For a major wireless communications client, G&S leveraged relationships with New York-based fashion designer Mark Montano to help achieve placements for the client and its phones in features, lifestyle and fashion beats – not places you’d expect to find stories on cell phones. In addition, by using a designer as a spokesperson, the client was able to reinforce the message that cell phones are not merely a means of communication, but also a personal fashion statement.

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