Keywords: waste management, people management, reverse logistics, municipal landfills, technological choices, behavioural change
FORUM: Waste management is a people game
The international waste management community is well aware of the necessity, with all its reasons, to divert urban waste from landfills. It so happens that the rest of the population does not share or have access to our knowledge, and consequently exhibits patterns of behaviour with respect to its waste that diverge from our expectations. This short forum suggests that this divergence may be managed by transferring the prime part of our efforts from managing waste to managing people. This means to recognise that administrative decisions need to precede technological choices, and that behaviour change does not occur spontaneously.