Keywords: sustainable entrepreneurship, sustainable enterprise, sustainable business, sustainable development, sustainability, social entrepreneurship, environmental entrepreneurship, environment, society, economy, new ventures, social responsibility
From poles to wholes: facilitating an integrated approach to sustainable entrepreneurship
Sustainable Entrepreneurship (SE) research has emerged from the larger body of business environmental and social responsibility research. It views entrepreneurship as a potentially potent tool in shifting socio-economic institutions, both private and public, toward an orientation that contributes to sustainable development. Though fundamental to the concept of sustainable development, integration has proven challenging at both the theoretical and applied levels. This paper uses a model of SE and the pervasive 'three-pillars' model of sustainable development to frame a theoretical examination of the challenges to integration for the sustainable entrepreneur. An outcome of this discussion is a proposed research agenda to support policies that effectively facilitate integration.