Need for updating
The FTC’s Guides for the Use of Environmental Marketing Claims, commonly known as the Green Guides, provide information on consumer interpretation of certain environmental marketing claims so that marketers do not make false or misleading claims. The Green Guides are codified at 16 C.F.R. Part 260, and were last revised in 1998. On Nov. 27, 2007, the FTC announced that it was beginning a regulatory review of the Green Guides. The commission requested comments, including questions about their costs, benefits and effectiveness, and specific questions on topics such as sustainable and renewable claims.
In a related notice issued on the same day, the FTC announced that it would hold a public workshop on several green marketing topics. The first workshop was convened on Jan. 8, 2008, and addressed the marketing of carbon offsets and renewable energy certificates (RECs).