The Federal Trade Commission (FTC) announced in a September 14, 2015, press release, 'FTC Sends Warning Letters about Green Certification Seals,' that it sent warning letters to five providers of environmental certification seals and 32 businesses using those seals, 'alerting them to the agency's concerns that the seals could be considered deceptive and may not comply with the FTC's environmental marketing guidelines.' FTC states that environmental certification seals are intended to help consumers tell whether a product has the environmental attributes it claims. FTC cautions that environmental seals 'can inadvertently deceive consumers by conveying more than a marketer intends.' FTC's Guides for the Use of Environmental Marketing Claims (Green Guides) include guidance intended to help marketers avoid this issue. More information regarding the press release is available in Bergeson & Campbell, P.C.'s (B&C®) memorandum FTC Green Guides: FTC Sends Warning Letters Concerning Environmental Certification Seals.
- Bergeson & Campbell, P.C.
- FTC Sends Warning To Businesses About Misleading Green ...
A Business Case of Green Building Rating System: Q&A with Conserve Consultants
You can actually measure, at every point of the design and project development, where you are and systematically build upon the performance of the building, where you want to be. If you want to see how you can go up the ladder of sustainable performance, you would want to use a suitable green rating process. Click to Read More
Environmental restoration is big business
Think environmental protection hurts business? You just might want to think again. In a study published last week at PLOS ONE, University of North Carolina land use and environmental planning faculty member Todd BenDor and colleagues calculated the dollars-and-cents impact of environmental restoration projects initiated to comply with laws such as the U.S. Clean Water Act or to meet other public, corporate or nonprofit goals. Their take: What’s good for Mother Nature can also be good for the economy. The...
DESMI Lifts Green Ship Business Case
New rules call for fresh approach It’s hardly news that the shipping industry is mobilising to meet the demands of wave after wave of new environmental regulations. From the IMO’s ballast water management legislation to EEDI (the Energy Efficiency Design Index for new ships) and SEEMP (Ship Energy Efficiency Management Plan), shipowners need to be ready to drastically cut energy consumption and emissions. Vessel and equipment producers have, of course, risen to the challenge, devising tools and...
Energy efficiency and environmental considerations for green data centres
The advancement in information and communication technology based businesses and social practices in last few decades have transformed many, if not most, economies into e–economy and businesses into e–businesses. Technology has the potential to create sustainable business and society both in grim and green economic times. Data centres are found major culprits in consuming too much energy in their overall operations and generating huge amount of CO2. This paper determines the properties and attributes of green IT...
To Green or Not To Green
Among multinational corporations there has been a growing trend to become “green,” but what does this mean? This generalized term is used to describe corporations that undertake any number of actions (or not) to reduce environmental impacts, lessen waste and conserve natural resources. Driving factors to become more “green” include market pressures caused by labor crises and shifts in management, waste in production materials, escalating material costs and the threat of environmental...