Getting communications “on track” #611 case study


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To put communications on the “right track” for a leading railcar lessor, G&S worked with the client’s marketing team on key messages that would resonate with the industry and reestablish the company’s leadership position. Through a targeted communications program, which included media relations, leadership positioning, advertising, Web site redesign and sales collateral, the company saw sales increase by more than 8 percent and customer satisfaction increase by 7 percent. In addition, the communications program was recognized with awards from several industry associations.

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