Getting communications “on track” #611 case study

0

Courtesy of

To put communications on the “right track” for a leading railcar lessor, G&S worked with the client’s marketing team on key messages that would resonate with the industry and reestablish the company’s leadership position. Through a targeted communications program, which included media relations, leadership positioning, advertising, Web site redesign and sales collateral, the company saw sales increase by more than 8 percent and customer satisfaction increase by 7 percent. In addition, the communications program was recognized with awards from several industry associations.

Customer comments

No comments were found for Getting communications “on track” #611 case study. Be the first to comment!