Keywords: strategic technology alliances, technology innovation, contingency models, wireless business, strategic management, governance structure, technology management, Greece, wireless networks
Governance contingencies for strategic technology alliances: a case in wireless business
Strategic management research has often emphasised the importance of alliances as efficient structure to develop and commercialise technology-based innovation. The advantage of strategic alliances over the traditional hierarchical and market-like organisational forms has been evident in high-tech markets, featured by high degree of resource specificity and intense need for know-how transfer. Drawing from several theories, the paper proposes a novel contingency model to explain how organisations decide on the governance structure of alliances by taking into account their strategic motivations and a number of contextual factors. The model is applied to a real-life case study in the wireless market to demonstrate its applicability.