Keywords: green marketing, green economics, environmental ethics
Green marketing: can it effectively contribute to green economics?
This paper attempts to examine the possible contribution of green marketing to green economics. It will study the impact of marketing itself on consumption, lifestyles, etc. and then define green marketing, following a brief examination of environmental ethics. An analysis of the components of green marketing will be provided with an assessment of how any or a combination of those can realistically contribute to green economics.