Keywords: environmental regulations, green innovation, green NPD, new product development, supplier involvement, supply chain management, SCM, green products, collaborative relationships, critical success factors, CSFs, electronics industry, case studies, sustainability, sustainable development
Green new product development and supplier involvement: strategic partnership for green innovation
Integrating environmental concerns into New Product Development (NPD) have become a strategic issue for corporate competitiveness. Despite increasing attention of green products in supply chain management, there is a gap between emerging green NPD and existing mainstream NPD literature. In attempting to bridge this gap, this study presents a case where the Korean Electronics and its key suppliers succeeded in managing environmental challenges and developing a green refrigerator through a collaborative relationship. A case study approach is used to develop a better understanding of the NPD process and the critical factors that contributed to the realisation of a green refrigerator. This study found that critical success factors for green NPD include technology and management factors, as well as cooperativeness and power balance for collaborative relationships. This paper suggests a route to practicing mutually beneficial final manufacturer–supplier relationships through green NPD activities.