Inderscience Publishers

Green new product development and supplier involvement: strategic partnership for green innovation

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Integrating environmental concerns into New Product Development (NPD) have become a strategic issue for corporate competitiveness. Despite increasing attention of green products in supply chain management, there is a gap between emerging green NPD and existing mainstream NPD literature. In attempting to bridge this gap, this study presents a case where the Korean Electronics and its key suppliers succeeded in managing environmental challenges and developing a green refrigerator through a collaborative relationship. A case study approach is used to develop a better understanding of the NPD process and the critical factors that contributed to the realisation of a green refrigerator. This study found that critical success factors for green NPD include technology and management factors, as well as cooperativeness and power balance for collaborative relationships. This paper suggests a route to practicing mutually beneficial final manufacturer–supplier relationships through green NPD activities.

Keywords: environmental regulations, green innovation, green NPD, new product development, supplier involvement, supply chain management, SCM, green products, collaborative relationships, critical success factors, CSFs, electronics industry, case studies, sustainability, sustainable development

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