Greenwashing-Nothing to do with laundry

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In the free market the consumer is king! Companies compete for the loyalty of their customers in an effort to retain their market share and profitability. We, as consumers, care about the practices of companies in relation to the environment and society and the way they produce their products. We love companies that want to make a change and do good!We love companies that have environmentally friendly policies, a sustainable supply chain, disclose their sustainability performance and goals. Our power as consumers is in our purchasing behavior. It's a way to send strong messages to companies that have no respect for the local communities, internationally proclaimed human rights, corruption, environment and no willingness to become responsible. Of course companies are aware of that.

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