Keywords: new product development, collaboration, high technology, integration, information sharing
How managers in high technology organisations perceive the usefulness of information shared during new product development
This study surveys managers in high technology organisations throughout the USA to determine the role of the perceived usefulness of information shared between functional areas during new product development. Marketing, manufacturing and R&D managers were asked to rate the perceived usefulness of information shared between functional areas during a specific new product development program. Managers rated the perceived usefulness of shared information on the basis of sixteen characteristics describing the information, the relationship between workers in different functional areas, and the overall effectiveness of integration in the organisation. The results reveal similarities and differences in the perceived usefulness of information shared between different functional areas. The paper discusses these results and their implications for managers involved in new product development in high technology organisations.