How technology will lead sustainability strategy in 2011

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Courtesy of Vital Efficienci Ltd.

New research predicts technology for sustainability as the fastest growing segment within sustainability services in 2011. While becoming less visible in the political arena and the press, sustainability is simultaneously becoming more embedded in the policies and practices of large and small companies.

Although, 2010 was not a good year in terms of technology for sustainability, sustainability continued to rise on the strategic agenda of leading corporations around the world according to research undertaken by Forrester Research. In 2011, two key trends will dominate the technology for sustainability scene: IT for green services is growing at fastest pace among sustainability services.

Considering Forrester's segmentation of the sustainability services market, IT-for-green services is the top growth category compared to green IT services (e.g., data center, printer consolidation) and green business services (e.g., corporate sustainability strategy consulting, regulatory compliance requirements).

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