How to Craft a Green Program to Succeed

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Let’s face it: it’s tough to sell a corporate “green” program in-house. You know of the many financial advantages for your company if it develops a robust program. But most companies – especially in these tough times – are conservative and don’t want to spend money on a program with even the slightest risk of not meeting goals. The manager recommending the program may put his/her job on the line should that small chance of something going wrong occurs (even if it’s not his/her fault). The status quo is tempting. Here are some ideas on how to frame a program to get senior management buy-in.


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