How to raise environmental issues without being labeled an alarmist

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Courtesy of Richard MacLean & Associates, LLC

The challenge for those of us who work in the environmental field has always been to gather information on how ecosystems, economies, and societies react, respond, and adapt, and then communicate it in a manner that will allow decision-makers to take appropriate action.  Environmental professionals sometimes believe they must couch their warnings in extreme terms in order to get attention.  If we impart shrill messages of doom, however, we will turn off the very individuals who have the power to positively effect change.  Instead, we need to offer vision and leadership.
 
So, how should you deliver the environmental message today?  This article provides nine key steps to deliver the message.

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