This paper examines the relationships between mobile communication standards and product development strategy from a product architecture perspective. A product architecture model is useful in analysing research issues related to mobile phone product development. Samsung Electronics (SE)'s unique organisational capabilities are essential components of its product architecture strategy. This case study suggests several practical implications. First, implementing an effective product strategy requires that organisations are capable of managing different standards and platforms. Organisational networking capabilities enable rapid development and deployment of increasing product volume and variety in a changing global economy. Secondly, efforts to increase market positions within IT industries (the mobile industry in particular) have resulted in the adoption of global standards as an essential priority and as a competitive product positioning strategy. This requires timely implementation of strategic change initiatives (e.g., changes in technology standards). Third, managing product architecture is a strategic process that seeks a necessary balance between: 1) modularity demands for greater market access through rapid network production systems; 2) integrality requirements for greater competitiveness through keeping technological core capabilities in-house. The analysis conducted in this article may be extended to software specialisation processes for advanced as well as emerging markets.
- Inderscience Publishers
- Implementation of product strategy with differentiated standards
Global P-Phenylenediamine (PPD) Market Research Report 2016
Gosreports has announced a new report titled “2016 Global P-Phenylenediamine (PPD) Market Research Report” to their offerings The 2016 Global P-Phenylenediamine (PPD) Market Research Report gives a comprehensive account of the Global P-Phenylenediamine (PPD) Industry. Details such as the size, key players, segmentation, SWOT analysis, most influential trends, and business environment of the market are mentioned in this report. Furthermore, this report features tables and figures that render a clear...
R&D testing the oxygen barrier properties of biodegradable packaging materials - Case Study
The Hemicellulose research group have chosen the Systech Illinois 8001 oxygen permeation analyser to test the barrier properties of polysaccharide films. The University of Helsinki is at the forefront of international research and doctoral education. The quality of the University’s research is reflected in the high number of Centres of Excellence, Academy Professors, Fellows and Researchers. It is also actively involved in the Strategic Centres for Science, Technology and Innovation which enable...
University Research Group utilise the Systech 8001 OTR analyser to test the oxygen barrier ...
The University of Helsinki is at the forefront of international research and doctoral education. The quality of the University’s research is reflected in the high number of Centres of Excellence, Academy Professors, Fellows and Researchers. It is also actively involved in the Strategic Centres for Science, Technology and Innovation which enable leading research units and companies to jointly collaborate in research programmes. One of the research programmes, at the Department of Food & Environmental...
Lignin: World Market Perspective, Comprehensive Analysis and Forecast, 2014-2021
This research study provides a comprehensive analysis of the lignin industry on a global as well as regional level. The report identifies drivers, restraints and opportunities in the global lignin market and renders an extensive analysis of the industry, current market trends and segmentation for a better understanding of the market structure. Request Sample Report here:http://www.reportbazzar.com/product/lignin-world-market-perspective-comprehensive-analysis-and-forecast-2014-2021/ The report segments the...
Enhancing Your Role as a Standards Professional, Part 2: Maximizing Input into Strategic Planning
By providing input into roadmapping and scenario planning, you can make your technical committee work relevant to your company’s strategic plan. The first article in this series (“The Elevator Speech”) showed how to introduce the value of standards to an organization and its executives by positioning your work in the context of corporate planning and pressing executive concerns. I highlighted how standards could help with selecting technology paths, managing risk, enhancing alignment with...