For a world-leading agribusiness client, G&S capitalized on its own 25+ years of experience in the home and building products industry to build credibility for the client as it launched a new termite control product into a new market. Campaign goals included creating demand from a completely new target audience – homebuilders – educating pest management professionals, and gaining consumer awareness in target markets. G&S created a comprehensive communications program that targeted internal sales professionals, builders and consumers (new homebuyers). It encompassed internal training, grassroots marketing and customer events, as well as national, regional and local media outreach. The program required close coordination to ensure key messages were developed and conveyed to each audience.
Industry expertise fosters successful new market penetration #507 case study
Four things to know before getting an ultrasonic deterrent
There are many bird and pest deterrents on the market, and with some research you will be able to find the best humane deterrent for your pest situation. A newer and more effective type of electronic solution is ultrasonic bird and pest control. How It Works Ultrasonic repellents work differently than other deterrents. They use high frequencies (which the human ear cannot hear) to deter birds and other pests. When the birds or pests hear the sound being produced, they become disoriented or irritated by the...
What Pest Birds are Protected?
Pest birds can become a costly nuisance to property owners. Some people have resorted to lethal means to eliminate their bird problem, but they don’t realize that doing so could be a violation of state and/or federal law. Many migratory birds are protected from harm by these laws and heavy fines have been levied against violators. Currently, there are only three birds that are not federally protected: Feral pigeons, European starlings and House sparrows. Protected species can’t be killed or injured...
How `open source` seed producers from the U.S. to India are changing global food production
Around the world, plant breeders are resisting what they see as corporate control of the food supply by making seeds available for other breeders to use. Frank Morton has been breeding lettuce since the 1980s. His company offers 114 varieties, among them Outredgeous, which last year became the first plant that NASA astronauts grew and ate in space. For nearly 20 years, Morton’s work was limited only by his imagination and by how many different kinds of lettuce he could get his hands on. But in the early...
Agrilaser Autonomic 2016 Pest Best Product award
At PestTech 2016, the Agrilaser Autonomic won first prize in the Pest Best Product of the year award 2016. PestTech 2016 is the Annual Exhibition and Conference put on by the National Pest Technicians Association in the UK, held on November 2nd in Birmingham. With an exhibition consisting of over 50 exhibitors, a series of seminars on interesting and informative topics as well as practical demonstrations, PestTech is the event for the British pest controllers. Bird Control Group was present with a booth together...
Get Rid of Birds In Your Barn
Pest birds can damage your barn overtime. Consider numerous factors when looking for a bird control method. Visual displays, noisemakers, barriers and sprays can help eliminate pest birds. Stop migratory birds from invading your barn with liquid bird repellent. As the temperatures begin to cool, many birds will migrate south for the winter. However, non-migratory birds will stay and search for a new, warm place to make a nest. Your barn becomes the perfect place for birds as it is warm, dry and relatively...