Inderscience Publishers

Internationalisation of the Korean online game industry: exemplified through the case of NCsoft

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Companies from Korea have become leading actors in the rapidly growing global online game market, being a knowledge and creativity intensive industry. The development of the industry raises a number of questions of the internationalisation process of companies in the intersection of creative- and technology-intensive industries. Co-evolution with user groups also requires interpretation and linkages to knowledge of local user preferences, creating additional challenges in the internationalisation strategy, through the product-service interaction. This paper explores the internationalisation efforts of the Korean online game industry through a case study of the country’s leading online game company.

Keywords: internationalisation, creative industries, Korea, case study, local user preferences

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