Kemira Environmental Report 2008


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In 2008, our strategy and structure were transformed with the objective of strengthening our customer focus and competitiveness. Our goal is one unified Kemira delivering cost-efficient and customer-driven solutions globally. Business Restructuring We focus on businesses that have water technology as their uniting factor. Kemira has a strong competence, leading technology, and an extensive product range in water and fiber management chemistry. Our segments, Paper, Water, and Oil & Mining, can all use the same product know-how and chemistry in their operations which we have built
through dedicated research and development work, as well as numerous acquisitions.

Our new business organization will prove beneficial to us in terms of the delivery of chemicals to our customers, in
our development of services and tailored solutions and our pursuit of close customer relationships. The fundamental
part of the structural change is the creation of global shared practices and business processes. Our operations have been divided into four geographical areas: North America, South America, Asia Pacific, and Europe, Middle East and Africa. Our corporate functions, EHSQ (Environment, Health, Safety, Quality) included, serve all of our segments globally.

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