green strategy Articles

  • Green Marketing: A sound business strategy

    It seems that on the past couple months all what people talk about is the benefits of going green. But I wonder – is it just a trend or is it really becoming a lifestyle change? I confess that, being a naive myself, I believe we are (finally) witnessing a change in mentality. People are becoming more responsible towards the environment, expressing their beliefs through shopping habits. This ...


  • Unsung heroes of a `green and growing` strategy

    Viewpoint from Jason Eis, Senior Strategy Manager, Carbon Trust In the face of a fragile economic recovery and ambitious emissions targets, there is a pressing need to find opportunities that marry “green” and growth. Much is made of some issues, especially electricity supply (offshore wind, solar power, nuclear), low-carbon vehicles (whether electric or fuel cell), smart grids, and ...


    By Carbon Trust

  • To Green or Not To Green

    Among multinational corporations there has been a growing trend to become “green,” but what does this mean? This generalized term is used to describe corporations that undertake any number of actions (or not) to reduce environmental impacts, lessen waste and conserve natural resources. Driving factors to become more “green” include market pressures caused by labor crises ...


    By Greenshine New Energy LLC

  • Lean Green Transportation Machines: Adopting Strategies For The Future

    The challenge of implementing greener transportation systems—ones that don’t rely on fossil fuels—includes the adoption of new technology, modifying infrastructure and changing human behavior. That may sound difficult, but it is happening now. For example, bike sharing programs are being instituted in many cities. The goal is to reduce short car trips within the city ...


    By Greenshine New Energy LLC

  • Green Strategies: Costs Dropping, Benefits Growing

    It goes without saying that when developing “green” strategies for a company the first thing that’s asked is "So, what"s this going to cost us?"  The assumption is that green strategies – to save energy, to reduce GHG emissions, to reduce water use and waste generation - will always come at a premium, with greater upfront costs compared to traditional (non-green) ...


  • Lean Green Transportation Machines—Adopting Strategies for the Future

    The challenge of implementing greener transportation systems—ones that don’t rely on fossil fuels—includes the adoption of new technology, modifying infrastructure and changing human behavior. That may sound difficult, but it is happening now. For example, bike sharing programs are being instituted in many cities. The goal is to reduce short car trips within the city that lead ...


    By Greenshine New Energy LLC

  • Green Eight Review of the EU Sustainable Development Strategy

    In this period in history, the political climate is not very favourable to the changes required for sustainable development. At the time of the publication of the European Commission’s Communication ‘A Sustainable Europe for a Better World’ (May 2001) political ambitions were higher than nowadays. Nevertheless, the urgency to act has not decreased but increased, as trends on environmental burdens ...

  • A green industry for sustainable trade strategies: the case of the manufacturing sector in Mauritius

    The global environmental change indicates that there is a need to modify conventional industrial development pathways to promote green enterprises that are resource and energy efficient, low waste, non-polluting, and safe. This study describes green initiatives which export-oriented textile enterprises in the Republic of Mauritius have implemented in recent years. While the textile-led Export ...


    By Inderscience Publishers

  • Strategies and approaches green advertising: an empirical analysis of the Italian context

    Advertising is a key–tool for marketing communication and is able to strongly affect consumer choices. The aim of this study is to analyse the dissemination and characteristics of green advertising in Italian newspapers between 2007 and the first half of 2008. The article focuses on the identification and assessment of different ways to emphasise environmental issues in advertisement, and to ...


    By Inderscience Publishers

  • Lean, green and clean: Integrating Sustainability into Business Strategy - DuPont

    The last thirty years have seen big changes in the attitude and approach of corporations to sustainability. From the conception of "siloed" environmental initiatives to the appointment of Chief Sustainability Officers, many companies have gone through a veritable revolution in moving from a compliance mind-set to proactive commitments aimed at reducing their environmental footprint. This is in ...


    By GLOBE Foundation

  • Strategies for building material reuse and recycle

    Reuse and recycling of building material is a growing area of interest and concern in many parts of the USA. Current practices and trends in the building material waste management area are examined from a building life cycle standpoint or cradle to reincarnation concept. Strategies include zero waste, integrated recycling, international approaches, reuse of materials, resource optimisation, waste ...


    By Inderscience Publishers

  • Responsibility Strategies - Engaging a Vision for the Future

    Untitled Document A hot topic, corporate responsibility embraces the most dynamic set of business issues facing leadership today. Living daily under heightened scrutiny ...


    By ERS Global

  • Waste Minimisation Strategies: Halls of Residence

     The University of Wollongong (UOW) has six accommodation sites - four Halls of Residence and two Colleges. Waste minimisation strategies have been introduced by the Four Halls of Residence to comply with their commitment to the aims and outcomes of the NSW Waste Minimisation and Management Act 1995 to reduce waste to landfill to 60% by the year 2000. By focusing on the kitchen waste stream, ...


  • Medtronic’s ‘reducing energy use’ strategy

    Sector: Health Region: US Organisation: Medtronic was founded in 1949 as a medical equipment repair shop. Since then, it has become a multinational company that partners with medical professionals to develop life-changing technologies that improve the way chronic diseases are treated and to create therapies to help patients. Project summary:  In 2010 and 2011, Medtronic ...


    By Article 13

  • 5 Strategies for Staff Engagement on Sustainability

    The challenge of getting staff engaged in sustainability requires strategic insight based upon a deep understanding of what truly drives behavior change. There has been a surge interest recently from the corporate world around staff engagement on sustainability. And, it seems that the challenge of getting employees engaged requires far more than just strong will power and talent. It requires ...


    By Vital Efficienci Ltd.

  • Carbon Fiber Emission Control Strategies

    Problem Carbon fiber (fibre) and graphite reinforced polymers are materials that have, and will continue to revolutionize the products we use everyday by making them stronger, lighter and more durable. However, the manufacturing process can have serious environmental ramifications and immediate danger to human health if careful consideration is not given to emission control at the ...

  • Fire prevention strategies, storm cleanup

    WHEN IT comes to the importance of clearing dead and diseased trees as a fire prevention step, Wayne Williams of San Diego County, California is living (and breathing) it. “I was walking around the fire zone, and where residents had cleared spaces around their homes, the house was usually saved,” says Williams. “Houses without a firebreak, or on a ridge (where fire can leap out of a canyon), were ...


    By BioCycle Magazine

  • A Market Led Strategy - UK Green Building Council (UK-GBC) - Case Study

    A market led strategy - UK Green Building Council (UK-GBC) Engagement for strategic development The client The UK Green Building Council (UK-GBC) UK-GBC is dedicated to driving sustainability in the built environment, delivering education and training to organisations, advocating views to government, promoting best practice, and providing both information ...


    By IMS Consulting (Europe) Ltd

  • How do you incorporate considerations surrounding carbon emissions into your ‘green’ ICT Strategy?”

    There are increasing drivers on business to reduce energy consumption and carbon emissions. Regulation and taxation will increasingly apply direct costs on organisations based on their carbon emissions, while customers are increasingly factoring in considerations surrounding sustainability performance and carbon emissions into the supplier selection process. Responsibility in reducing carbon ...


    By Greenstone

  • Towards a Community Strategy for Renewable Energy Sources

     Energy Policy Directorate The European Commission on 20 November last year published a Green Paper on Renewable Sources of Energy. The Communication (COM(96) 576 final) is appropriately entitled 'Energy for the Future: Renewable Sources of Energy; Green Paper for a Community Strategy'. Although the Community for many years has supported renewables, for example in the framework of the ALTENER ...

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