greenwashing Articles

  • Greenwashing-Nothing to do with laundry

    In the free market the consumer is king! Companies compete for the loyalty of their customers in an effort to retain their market share and profitability. We, as consumers, care about the practices of companies in relation to the environment and society and the way they produce their products. We love companies that want to make a change and do good!We love companies that have environmentally ...

  • Black Liquor – Green fuel or greenwash?

    Black liquor is not the product of a pot still in rural Tennessee, but a toxic by-product of the kraft wood pulping process. On May 20, 2009 Canada, together with the European Union, Brazil and Chile, wrote to the United States Congress urging them to repeal a tax credit for the use of black liquor as a biofuel on the basis that the credit is acting as a subsidy on the production of kraft pulp ...


    By McMillan LLP

  • Organic policy in Austria: greening and greenwashing

    Within the EU Austria is in the vanguard of the development of organic farming, with more than 10% of farms and land under organic management. Austria therefore provides an excellent example of what happens when organic production becomes an accepted mainstream mode of farming. This raises key questions about how agricultural policy actors and market actors react to this growth. Does the ...


    By Inderscience Publishers

  • Actions speak louder than greenwash

    The road to hell is paved with good intentions but it’s time for businesses to stop jumping on the green bandwagon and take decisive action in the battle against climate change and environmental degradation.One has only to walk out of the front door these days to be assailed with messages from companies proclaiming their green credentials. Manufacturers, retailers and developers are falling over ...

  • Can you spot greenwashing? Technology gives environmental claims a power wash.

    Ok, I know that I'm biased when it comes to how organizations can leverage technology to provide visibility into their CSR initiatives; after all, I work for a software company that actually provides this type of technology. But my bias is for good reason. It works. The practice of claiming environmental responsibility without having metrics or processes to back it up certainly leaves a sour ...


    By Intelex Technologies Inc.

  • Making the move from spin to strategy

    Why smart companies will position themselves for the hardball competition to come with the corporate disclosure of tomorrow. The first generation of corporate reports was dubbed 'Greenwash.' Twenty years later, today's reports might be called 'Designer-Brand Greenwash.' To most readers they offer a persuasive look at the inner working of a company's social and environmental activities. Emerging ...


    By AHC Group

  • Strategies and approaches green advertising: an empirical analysis of the Italian context

    Advertising is a key–tool for marketing communication and is able to strongly affect consumer choices. The aim of this study is to analyse the dissemination and characteristics of green advertising in Italian newspapers between 2007 and the first half of 2008. The article focuses on the identification and assessment of different ways to emphasise environmental issues in advertisement, and to ...


    By Inderscience Publishers

  • The importance of stakeholder engagement in managing corporate reputations

    It is becoming increasingly evident that corporations need to communicate clearly with their larger stakeholder communities' regarding the risks faced by the corporation along with their strategies to mitigate these risks. Stakeholder communities are also increasingly relying on social media to obtain a better understanding of and to inform others regarding the costs and externalities imposed on ...


    By Inderscience Publishers

  • Green marketing: issues, developments and avenues for future research

    This paper aims to extract the development of the green marketing literature focusing on green product development, consumer behaviour, communication tactics, eco-labelling and greenwash in an attempt to critically review the topic and accentuate the imperative areas for future research. The paper presents critical reviews of research in the above areas of green marketing and subsequently offers ...


    By Inderscience Publishers

  • Environment, energy & emissions trading Brief Summer 2009

    In this inaugural issue of Environment, Energy & Emissions Trading Brief, Henry Krupa provides a synopsis of Ontario’s Green Energy and Green Economy Act, which will foster renewable energy projects and promote energy conservation in Ontario, among other things. Then, David Thring discusses the Ontario government’s proposed legislation to establish a capand trade system to reduce greenhouse ...


    By McMillan LLP

  • Scandic Hotels: Case Study in Sustainability

    Nowadays “greenwashing” is a popular term. We are aware of companies such as BP Oil and many others being accused of greenwashing, claiming eco-consciousness or launching products and services that are less than legitimately green. But few people know that the term was originally coined to criticize hotels that encouraged guests to reuse towels for environmental reasons but made ...


  • International Environmental Law Committee Newsletter

    The Emerging Role of Private Social and Environmental International Standards in Economic Globalization Over the past two decades, a rapidly increasing number of people have sought to align their social and environmental values with their spending habits. This evolution in commerce encompasses the certified organic food people eat, the shoes and clothes they wear, and the financial investments ...


    By Pacific Institute

  • Sustainability innovation contests: evaluating contributions with an eco impact-innovativeness typology

    Companies operating in business-to-consumer markets have been increasingly pressured to transcend the focus on economic and technological innovations and to address more environmental-friendly and socially desirable products and services, i.e. to engage in Sustainability-oriented Innovation (SOI). This paper examines the suitability of innovation contests to generate SOIs and the resulting degree ...


    By Inderscience Publishers

  • Case study - Restoration and legacy

    MetaVu's sustainable strategy competencies and reputation stem in part from the company’s deep roots in environmental/health/safety management and legacy liability management and restoration. It is from this fundamental understanding of the physical aspects of environmental impact that MetaVu's reputation as an implementation specialist began. In too many companies, the operations ...


    By MetaVu, Inc.

  • Developing a Carbon Strategy

    Business leaders are being barraged with ‘facts’ about climate change.  With so much information and so little history, executives are trying to examine the problem and make critical decisions that will have the most significant ramifications on the future of their organization. Within some sectors, these decisions could prove to be the most important of their tenure. Organizations of all ...


  • Three Dimensions to Success - Corporate Environmental Report

    Early environmental reports were thinly veiled public relations exercises. Dubbed “greenwash,” they angered many stakeholders. Over the past decade, industry, regulatory agencies, and nongovernmental organizations (NGOs) have issued more than 30 standards for corporate reporting. Clearly, there are more guidance and tools available today, but has actual practice met stakeholder needs? ...

  • LEED certification provides many benefits for your transfer station

    One of the objectives of solid waste managers is to find new ways to educate people about how to live and work more sustainably. When you build your new transfer station, material recovery facility or other solid waste facility, you have a tremendous opportunity to put into practice those sustainability efforts to show people what a difference it can make. What does that mean for the design and ...


    By Waste Advantage Magazine

  • Canadian green consumers turn to ZOLD

    What's the difference between this organic brand and that one? When something is '100% natural,' what does that actually mean? How did this product get here, where did the materials come from, and who made it? Is what I buy safe for my home, my family, and my children? Canadians are greener than ever and that’s creating questions about purchases and product content. No problem! ZOLD ...


  • Five ingredients for developing a sustainable supply chain

    Developing a sustainable supply chains is one of the major challenges for food and beverage companies and is still in its infancy. Responsibility for sustainability is clearly identified at board level and is now embedded throughout their organisations. However, developing a sustainable supply chain is more complicated to address, particularly if the number of suppliers is large ...


    By Vital Efficienci Ltd.

  • Direct mail companies go green(er)? Say it isn’t so, Green Marketing Coalition!

    This week, greenwash fatigued bloggers (Gawker describes it as improbable a real news item as 'the hot dog industry going vegetarian') and non-profit spokespersons turned a skeptical eye on a group of direct marketing companies called the Green Marketing Coalition (GMC). Corporate clients, including Microsoft, Washington Mutual and OptimaHealth, are also in on the initiative. GMC's goal? ...


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