'We decided to buy the equipment from a smaller company that was offering a lower price.'
After the equipment was installed, problems were encountered by both companies in a short time. Their solution became more difficult as time went on because of serious design deficiencies. In the subsequent months, service calls were unanswered and the small water treatment manufacturer went out of business (E, KT). Without being able to correct the problems, both companies had to purchase new equipment from another company.
Both companies knew that they were calling a supplier that only used an answering machine! This was a sure indication of the size of the company.