Lasting impressions

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Courtesy of Lexicon Systems, LLC

Every day, we make split-second decisions whether to read, save, or discard the printed materials that land on our desk. Color can be an important business tool for strategic sales or marketing. When used effectively, color helps speed learning and increase information retention by drawing attention to key information and creating a lasting impression.

In my environmental consulting practice, I need to produce high-quality color documents for executive resentations, investor presentations, and software training manuals. I want certain documents to last, including photos. But I don’t need the same high-quality output for everyday charts, graphs, and printouts. So, what options are available?

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