Launching products in a new geography #505 case study


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To help convince European retail customers to purchase a new line of branded, fresh food bags and food containers made from a renewal resource, G&S developed a two-pronged press strategy that resulted in targeted messages reaching an audience of more than one million. G&S’s North American and European offices teamed up to develop key messages and positioning, train all spokespersons, and secure media interviews with regional business press, as well as top tier food, retail and packaging trade publications.

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