More and more U.S. organizations see the financial advantages of setting and attempting to meet sustainability goals. However, many others are still waiting for the “right time” to start such a project. Some consider sustainability a risk, a venture into the unknown, which, of course, fosters avoidance. However, a solid body of U.S. and global companies has developed successful sustainability programs, setting and meeting strategic goals. Information about such programs are now posted in various registries, and, therefore, lessons can begin to be learned about how to overcome potential program barriers and what the most cost-effective successes were. This article summarizes a recent detailed survey of executives involved in sustainability programs.