To gain exposure for a new line of residential, under counter refrigeration products, without sacrificing momentum being generated for the existing flagship product of ranges, G&S created a two-tiered media outreach strategy that connected messaging between the two product lines yet offered differentiation to generate high-profile media coverage for both lines. In addition to securing a full-page feature on the products in the Robb Report, G&S also garnered key placements in high-profile consumer lifestyle publications, such as House and Garden, Metropolitan Home and New York Magazine, as well as product stories in regional shelter magazine and special interest publications.
Line extension launch achieves high profile results without detracting attention from flagship product #801 case study
Water: the natural choice - when it comes to moving BTUs around a building, nothing beats water
A Modern hydronic heating and cooling system is the safest and the most efficient way to keep your buildings comfortable. Independent industry studies prove that when compared side by side, hydronic-based systems provide the best return on investment. They provide substantial increases in the Future Value of a building when compared with "refrigerant" systems.It can take as much as 40 percent of the total electrical demand for an air-based cooling system to move BTUs around a building.Because refrigerant systems...
Water: the natural choice - safe, natural water delivers better comfort, lower cost
Using water to heat or cool your building is the safest alternative, as hydronic systems can be installed and serviced by any licensed professional contractor. Because other refrigerants are toxic, they must be installed by specially trained technicians. You`ll see those same technicians on expensive service calls installing factory replacement parts because components are not interchangeable with other brands or with different systems offered by the same manufacturer.Many chilled water systems employ chillers...
ANSI/AHRI standard 420-2008 for fan and coil evaporators - benefits and costs
AbstractFan and coil evaporators as used in the industrial refrigeration industry can be certified for performance per ANSI/AHRI Standard 420-2008, Performance Rating of Forced-Circulation Free-Delivery Unit Coolers for Refrigeration. This paper will explain how the standard works and illustrate the costs related to evaporators that may not meet the performance criteria of the standard.The StandardANSI/AHRI standards benefit the HVAC and Refrigeration industry by ensuring the performance and efficiency of manufactu...
Total heat versus sensible heat evaporator selection methods & application
ScopeThe purpose of this paper is to provide specifying engineers, purchasers and users of evaporators in industrial refrigeration applications with an explanation of “total heat” versus “sensible heat” selection methods and how the method used can impact coil capacity, fan horsepower, physical size and first cost of the equipment.This paper provides technical information for engineers, purchasers and users; such that, they have a better understanding of when evaporator selections are...
Nitrogen Refrigerated Trucks a New Trend? An Alternative to Diesel Powered Refrigeration
Nitrogen Refrigerated Trucks a New Trend? An Alternative to Diesel Powered Refrigeration Thanks to technological innovations, the food distribution industry has a greener way to protect refrigerated food during transit: Nitrogen refrigeration. The existing system relies on diesel-powdered mechanical refrigeration units. Although these units are effective, they release significant levels of noise and air pollution. While the new innovations decrease emissions to safeguard the environment, there is a hidden health...