Line extension launch achieves high profile results without detracting attention from flagship product #801 case study

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To gain exposure for a new line of residential, under counter refrigeration products, without sacrificing momentum being generated for the existing flagship product of ranges, G&S created a two-tiered media outreach strategy that connected messaging between the two product lines yet offered differentiation to generate high-profile media coverage for both lines. In addition to securing a full-page feature on the products in the Robb Report, G&S also garnered key placements in high-profile consumer lifestyle publications, such as House and Garden, Metropolitan Home and New York Magazine, as well as product stories in regional shelter magazine and special interest publications.

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