To gain exposure for a new line of residential, under counter refrigeration products, without sacrificing momentum being generated for the existing flagship product of ranges, G&S created a two-tiered media outreach strategy that connected messaging between the two product lines yet offered differentiation to generate high-profile media coverage for both lines. In addition to securing a full-page feature on the products in the Robb Report, G&S also garnered key placements in high-profile consumer lifestyle publications, such as House and Garden, Metropolitan Home and New York Magazine, as well as product stories in regional shelter magazine and special interest publications.
Line extension launch achieves high profile results without detracting attention from flagship product #801 case study
Measurement of Refrigerant Emission of Mobile A/C Systems
The emission of man-made gases into the atmosphere has been associated with potential future adverse affects on the global climate.
Safety Valve / Change-Over Valve Combination ( Refrigerant Applications)
The Seetru range of Safety Valves for refrigeration applications are designed to meet the needs of the refrigeration industry, offering safety valve technology for compressor manufacturers, industrial refrigeration, commercial refrigeration, ice making systems and air conditioning. Used if a plant shutdown is impossible or undesirable, change-over valves allow for switching between parallel safety valves without interrupting operation. Maintenance work can then be carried out on each safety valve in turn....
Advantages of Low Charge Ammonia Systems for Operator Training & Regulatory Compliance
Operator training has become one of the most prevalent areas of deficiency in Process Safety Management (PSM) Programs for refrigeration systems today. High turnover in the refrigeration industry coupled with high complexity system designs and an increasing void of technicians trained in foundational trades are the perfect storm for compliance challenges among operators of large refrigeration systems today. Packaged systems provide many features, attributes and documentation that will satisfy the requirements...
Water: the natural choice - when it comes to moving BTUs around a building, nothing beats water
A Modern hydronic heating and cooling system is the safest and the most efficient way to keep your buildings comfortable. Independent industry studies prove that when compared side by side, hydronic-based systems provide the best return on investment. They provide substantial increases in the Future Value of a building when compared with "refrigerant" systems.It can take as much as 40 percent of the total electrical demand for an air-based cooling system to move BTUs around a building.Because refrigerant systems...
Water: the natural choice - safe, natural water delivers better comfort, lower cost
Using water to heat or cool your building is the safest alternative, as hydronic systems can be installed and serviced by any licensed professional contractor. Because other refrigerants are toxic, they must be installed by specially trained technicians. You`ll see those same technicians on expensive service calls installing factory replacement parts because components are not interchangeable with other brands or with different systems offered by the same manufacturer.Many chilled water systems employ chillers...