To gain exposure for a new line of residential, under counter refrigeration products, without sacrificing momentum being generated for the existing flagship product of ranges, G&S created a two-tiered media outreach strategy that connected messaging between the two product lines yet offered differentiation to generate high-profile media coverage for both lines. In addition to securing a full-page feature on the products in the Robb Report, G&S also garnered key placements in high-profile consumer lifestyle publications, such as House and Garden, Metropolitan Home and New York Magazine, as well as product stories in regional shelter magazine and special interest publications.
Line extension launch achieves high profile results without detracting attention from flagship product #801 case study
Air Source Heat Pump Pros And Cons
Advantages of air source heat pump: 1. Energy-saving: the average temperature is above 10 degrees. The unit consumes 1 kWh of electricity and can produce more than 4 kW of heat. It saves more than 70% of electricity bills than electric water heaters, and saves energy much compared to other water heaters. 2. environmental protection: consumption of electricity and free heat in the air, zero emissions, zero pollution, green and environmental protection. 3. Safety: The compressor consumes electric energy to generate...
More Power & Flexibility Lead to Profits Case Study
In 2014, Powerphase installed a Turbophase system consisting of two Turbophase modules, at a cogeneration plant in the U.S. The Morris Cogen plant is a 177 MW combined-cycle gas facility located within the Equistar Chemicals petrochemical plant in Morris, IL. The Morris plant has a single pressure steam turbine (ST) (625 psig/750°F) rated at 57 MW, and three GE MS6001B, PG6561 gas turbines (GTs) upgraded to DLN1 combustion systems each with a HRSG. Equistar buys all the plant’s steam and part of the...
Equal to Removing 1 Million Cars from the Road Case Study
Powerphase commissioned a grid level analysis to assess how Turbophase technology could increase existing natural gas combined cycle gas turbine (GT) efficiencies in Florida, displacing baseload coal-fired generation and inefficient peaking plants to reduce electricity costs and pollution. Today’s electricity prices in Florida are higher than the national average, and while most of this electricity is generated from low-carbon natural gas, the state’s Public Service Commission (PSC) believes that...
Long service life Electric helical gear motors with Brake
Heavy duty blender usage helical gear motor is a machine that realizes electromechanical integration, high transmission efficiency and low energy consumption, and is widely used in metallurgy and sewage treatment.Customized helical gear reducer ac motor is designed and manufactured on the basis of modular combination system. There are many motor combinations, installation forms and structural schemes. The transmission ratio is finely graded to meet different working conditions and superior performance. Electric...
Reasons to buy Household Diesel Generators
During an emergency, it is very likely that your home could lose power. This is why more and more people are buying household diesel generators to ensure their family and loved ones have power when it is most critically needed. During the hurricane season of 2017, a large portion of Americans learned the importance of owning a diesel power generator when electricity was lost for several days and even weeks. Below are reasons to consider buying a household diesel power generator for your home. Long-Term Natural...