Inderscience Publishers

Making the case for sustainable strategic management: an assessment of FedEx

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Courtesy of Inderscience Publishers

In the last two decades, the field of strategic management has seen a rise in the concept of sustainability. This paper reviews and links the strategic management literature to the issue of sustainability. One firm, FedEx, a global supply chain, logistics organisation, is highlighted as an example of a business that has weathered many storms to remain a vital, sustainable competitor in a fast maturing industry. FedEx, under the direction of its founder Fred Smith, personifies sustainability, navigating its way through a fast-paced, competitive and turbulent 34 years.

Keywords: sustainable strategic management, SSM, resource-based view, RBV, FedEx, sustainability, global logistics

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