Keywords: automobile industry, consumer electronics, cultural change, lifecycle, maturity, technology paradigm, S-curve
Management and organisational challenges to technology (paradigm) S-curve change management
Over the past thirty to forty years a body of knowledge has begun to be established on major company challenges / problems of managing the transition from a successful historical old technology-based business to a new technology base. Consumer electronics, VCRs, photocopiers and personal computers provide several examples of fatal or near-fatal unsuccessful transitions of US companies to a new technology-based business. Drawing on this knowledge base, the author presents a case for the automobile industry displaying signs of an old technology business base which could forebode serious problems to its future continued success without major business / technology changes.