Keywords: product development, creative design, systematic design, design process
Managing creativity: is it possible to control the birth of innovation in product design?
The intention of this article is to explain how to improve design and product development. The objective is to point out different functions or mechanisms of the core of design tasks. Furthermore the aim is to analyse systematic control procedures in creative work. This review consists of extensively processed theoretical material connected to experiences in practical design. The beginning of the article is a fundamental antithesis between creative and systematic approaches and also a theoretical basis for the purpose of design. Later on it is determined, from an engineering point of view, how innovations are produced or how creative ideas pop into the conscious mind. The analysis is based on the empirical and literary material obtained in the research project carried out in the years 1995-1999.