AHC Group

Managing Editor's Comments on “The Path to Growth” – CST 10


Courtesy of AHC Group

Are you suffering sustainability fatigue? The past two decades have brought a constant drumbeat of environmental warnings and social upheavals since the Brundtland report first broadcast the term “sustainable development.” We’ve watched the Rio/Kyoto process take halting steps toward global regulation of some environmental issues, the WTO protests attempts to disrupt the spread of market liberalization, and regional and local issues too numerous too name.
Corporations have responded with an avalanche of paper – sustainability and social responsibility reports to shareholders, customers, the media and Wall Street. Like so much other marketing material, much of it has been met with justified skepticism. It’s worth asking whether anything of consequence is going on underneath this façade.

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