Inderscience Publishers

Market structure and enterprise competitiveness: strategic choices facing China's organic food industry

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This paper presents an analysis of the current situation of the Chinese organic food industry and a discussion of options for the future in terms of market structure, reorganisation and marketing strategy. A brief comparison with the organic food industry in the UK is also provided in order to highlight the extent and nature of the problems that the industry in China is facing – many of which are still a problem for the UK organic food industry.

Keywords: organic food industry, market structure, competitiveness, marketing strategy, China, UK, United Kingdom, sustainable development, cooperative competition

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