This article is an imaginary memo from the environmental manager of Ajax Corporation to the VPs of marketing and procurement. It was drafted 'in response to your request for a summary of how sustainability programs and green products can enhance Ajax's marketing efforts. You stated that I should be 'brutally frank' and not limit my reply to our usual one page memos, so here is my response.' It examines the historical evolution of sustainability and lays out the eight key steps necessary to have a successful green marketing program.
- Richard MacLean & Associates, LLC
- Memo to Management: What 'going green' can mean to a company
Green Buildings: Economics and Policies
Introduction Green building has received increased attention over the past decade from both environmental economists and policymakers. While there is no single definition of “green buildings” or its related policy, researchers and organizations tend to emphasize resource efficiency in building and reducing the impacts of buildings on human health and the environment. Thus a growing array of building sector policies have been implemented in the United States and other countries aimed at energy efficienc...
The Benefits of Green Cleaning
Did you know that over 100 trillion bacterial cells consider your body their home? It’s true, and they outnumber your regular cells 10 to 1. These tiny guests live in your mouth, nose, and gut and they make up what is known as your microbiome – your highly personalized mini-ecosystem of both good and bad bacteria. The Antibacterial Craze We’ve become a nation obsessed with handwashing and sanitizing, hoping that all that scrubbing will keep us safe from colds, flu, and harmful bacteria. How...
Power Of Partnerships In Sports Greening
Professional and collegiate sports teams, and their leagues, develop vital partnerships to green their venues, operations and supply chain, while engaging fans to adopt sustainable behaviors. An overarching theme of the 2016 Green Sports Alliance Summit, June 28-30 in Houston, Texas, is The Power of Partnerships. “Throughout the program speakers will share how unique partnerships are helping amplify the sports greening movement across the globe and positioning the sports industry to make significant change...
Green Energy: The highlights of 2015 - 2015 was a banner year for green energy
No question, 2015 will be remembered as a banner year for clean energy in Canada. Perhaps surprisingly Alberta led the way as the new government there pledged to invest in clean energy. “Alberta is going to move away from coal and towards clean power,” said Premier Rachael Notley when, in November, she announced a sweeping plan to accelerate the phase out of coal electricity and replace two thirds of it with renewable energy by 2030. She also said Alberta will put a price on carbon pollution and...
Sub-critical water as a green solvent for production of valuable materials from agricultural waste ...
Agricultural waste biomass generated from agricultural production and food processing industry are abundant, such as durian peel, mango peel, corn straw, rice bran, corn shell, potato peel and many more. Due to low commercial value, these wastes are disposed in landfill, which if not managed properly may cause environmental problems. Currently, environmental laws and regulations pertaining to the pollution from agricultural waste streams by regulatory agencies are stringent and hence the application of toxic...