Richard MacLean & Associates, LLC

Memo to Management: What `going green` can mean to a company

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Courtesy of Courtesy of Richard MacLean & Associates, LLC

This article is an imaginary memo from the environmental manager of Ajax Corporation to the VPs of marketing and procurement.  It was drafted 'in response to your request for a summary of how sustainability programs and green products can enhance Ajax's marketing efforts. You stated that I should be 'brutally frank' and not limit my reply to our usual one page memos, so here is my response.'  It examines the historical evolution of sustainability and lays out the eight key steps necessary to have a successful green marketing program.

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