Modeling Multiple-Objective Recreation Trips with Choices Over Trip Duration and Alternative Sites
Traditionally, recreation demand studies have focused on single-day, single-activity trips, despite anecdotal and empirical evidence that many recreational trips involve overnight stays and multiple purposes. This paper develops a random utility model that explores how visitors choose alternative sites and trip durations for multiple-objective trips. We focus on a recreational activity, beach visits, that appear to have significant proportions of the population taking single and multiple-day trips, and many of the multiple day trips involve multiple objectives. Multiple-duration and multiple-objective issues are incorporated in pricing trip costs. The results of the research suggest that the accepted method for incorporating travel costs into random utility models can lead to biased estimates of the structural utility parameters and, consequently, biased measures of welfare in a multiple-objective trip setting for single- and multiple-day users.