Keywords: business, categorical imperative, ethics, Hans Jonas, morality, sustainable development, sustainability, moral responsibility, morality of fear, myth of progress
Moral responsibility and the business and sustainable development assemblage: a Jonasian ethics for the technological age
In this paper, it is argued that sustainable development is stuck in the myth of progress, wherein instrumental rationality, trust in good prognoses and the ethics of 'here' and 'now' are unwarily followed. With this assumption at hand, an alternative view on morality is developed where a morality of fear, a categorical imperative and two axioms, are developed. The conclusion is that if a Jonasian (Jonas, 1984) ethics is approved, then it is possible to pursue real alternatives to the current myth of progress and to judge those decisions that endanger human existence, or the idea of man, as immoral.