Authored by Intelex’s own EVP of Sales, Marketing and Alliances; John Phyper, along with his associate Paul MacLean, Good To Green (John Wiley & Sons, 2009), examines the importance of corporate leaders adapting to the environmental realities and challenges that face organizations today. It provides some insight and guidelines on achieving success and further growth down the road through greening practices while at the same time incorporating a healthy amount of Canadian content that is not found in much of the literature available on these issues. As Coleman lists, Good to Green ultimately presents nine guiding principles for greening your business:
1. Integrate the environment into all business decisions;
2. Seek the truth about environmental issues and products (both sides spread misinformation);
3. Eliminate waste in the product life cycle;
4. Treat stakeholders as you would like to be treated;
5. Eliminate use of hazardous chemicals;
6. Switch from high carbon energy sources;
7. Promote cultures of innovation;
8. Leverage new technology;
9. Don’t forget basic business principles.
With a significant amount of environmental legislative changes being implemented that will affect many businesses within Canada, the US and overseas, Good to Green provides a solid overview of these legislative developments as well as offering case studies (both Canadian and international) that provide insight on such practices as effectively marketing your product as a green product and how to effectively manage your supply chain so that it operates in an environmentally responsible manner. As Coleman states, “The value of Good to Green is that it offers you the basics of a green business strategy in chapter one and then a number of targeted discussions throughout the rest of the book on the hot-button issues of today. Those issues include the introduction of environmental management systems; eco-design as just good design; green marketing; supply chain drivers; alternatives to petroleum; emissions trading; and managing human resources to nurture a culture of innovation.” Just as Coleman implies, Good to Green is an excellent resource to be used as a foundational tool and reference guide for implementing green practices throughout your business and ultimately working towards a continually improving level of corporate sustainability.