Inderscience Publishers

New markets and how to approach them

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Discussing the entry into new markets within one's organisation can lead to fellow workers and investors believing that in these times of constraint it is unproductive; yet it is at this point in the business cycle that planning for the future is vital and part of that planning must be to investigate new markets. There are many agencies around the world that can provide services to assist in helping to make the step but in the end one has to make an informed judgement.

Keywords: new markets, investors, business cycles, planning, overseas markets, market surveys, targets, market entry

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