Keywords: creativity management, Japanese management, gaming software, video games industry, Japan, new product development, NPD, software development, human resource management, HRM
New product development and creativity management in Japanese video gaming software firms
Through interviews and surveys, this paper investigates Japanese video gaming software firms that have achieved a major global presence. Contrary to our expectations, findings show that overall Japanese practices are inconsistent with what has generally been believed to be necessary in software development processes. However, our findings suggest that the overall set of creativity management practices is indeed compatible with the needs of the market and development processes.