An over-crowded marketplace. That’s what one G&S client faced when launching a new product in an industry where conveying a stand-out message in a crowded pack seemed nearly impossible. G&S, however, was up to the challenge and developed sales rep collateral designed to convey strong, differentiated product messages. Utilizing third-party research as demonstrative of the product’s ROI, the collateral refuted competitive claims and assisted sales reps in their efforts to gain market share. In the product’s first full use season, the herbicide was applied to more than four million corn crop acres, making it an industry leader right out of the gate.