Pan-European public relations builds brand leadership #328 case study

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A manufacturer of portable band sawmills supported an extensive network of dealers from Portugal to Eastern Russia with a pan-European public relations program. The media relations plan created positive and continuing presence in timber, forestry, woodworking, agricultural and related media. Press relations were extended into Africa, Asia Pacific and Latin America in addition to the U.S. The company is now the brand leader in the small sawmills sector worldwide.

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