Keywords: intellectual capital, intangibles, asset measurement, performance evaluation
Performance evaluation in the new economy: bringing the measurement and evaluation of intellectual capital into the management planning and control system
The measurement and evaluation of intellectual capital is an exercise in trying to determine the value of ideas, skills and other products of the human intellect. Rather than trying to place a value on human beings, we are trying to determine the value-added by the services they are performing now, have performed in the past and their potential for the future. The history of intellectual capital valuation is both fraught with problems and replete with opportunities. Current experiments in reporting and evaluating knowledge assets show that intellectual capital, once it is recognised and cultivated, is a potent force in enhancing organisation value, that is, increasing results. The current paper reports briefly on this history and current experiments and then proposes a generalised four-phase model of implementing an intellectual capital evaluation system based on the organisation's analysis of its core competencies and a set of balanced performance evaluation measures.