PR campaign goes on the offensive #334 case study


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To help a financial services client reverse their market share decline, a PR campaign developed by G&S was integrated with a regional print advertising campaign. The campaign provided substance and credibility by developing messages that explained specific examples of how the client supported the interests of its customers. Within a period of less than 10 months, more than 15 feature-length articles appeared in a broad range of vertical and horizontal magazines. Based on a share-of-voice analysis for competitive lenders in this media category, our client was the leading voice during this period on lending issues affecting their customers.

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