Keywords: new product development, product architectures, platforms vehicles
Product architecture and platforms: a conceptual framework
The search for continuous improvement in product development forces companies to look for new competitive capabilities based on a redesign of their product strategies. In particular, the role of product architectures, product platforms and modularisation, becomes important in shaping the development and operations strategies. The paper offers a general framework explaining the relevant product structure concepts that could be used to improve product strategies and the management of the development process. The main relationships between these concepts are analysed, highlighting major constraints and opportunities.