Product Line Strategy, Energy-Dispersive X-ray Fluorescence Analyzers - Global , 2010


Courtesy of Xenemetrix Ltd.

Frost & Sullivan’s Global Research Platform

Frost & Sullivan is entering its 50th year in business with a global research organization of 1,800 analysts and consultants who monitor more than 300 industries and 250,000 companies. The Company’s research philosophy originates with the CEO’s 360-DegreePerspective,* which in turn serves as the foundation of its TEAM Research** methodology.This unique approach enables us to determine how best-in-class companies worldwide manage growth, innovation and leadership. Based on the findings of this Best Practicesresearch, Frost & Sullivan is proud to present the 2010 Global Product Line Strategy of theYear Award in the EDXRF Analyzers market to Xenemetrix, Inc.

Significance of the Product Line Strategy Award

Key Industry Challenges

Though the EDXRF market caters to a wide range of end user applications, accommodating all application areas is a huge challenge for vendors in today’s market, asrequirements vary depending on the application at hand. With the level of expertise among end users diminishing over time, it has become critically important that vendors’expand their product portfolios. Along with catering to customer needs, marketing initiatives and product line breadth are some other key factors in determining a vendor’s success. In today’s market, instrument vendors need to continue upgrading their systems to meet and exceed their customer requirements all while maintaining and increasing their market position.

Impact of Product Line Strategy Award on Key Stakeholders

The Product Line Strategy Award is a prestigious recognition of Xenemetrix’s accomplishments in the EDXRF Analyzers market. An unbiased, 3rd party recognition can provide a profound impact in enhancing the brand value and thereby accelerating the Xenemetrix, Inc.’s growth. 

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