Keywords: productivity, productivity management, producer achievement, end user satisfaction, integrating approaches
Productivity management: linking producers and end users
Productivity is often too limited in its interpretation. Beyond the traditional belief that productivity is about obtaining higher output from the same physical inputs in the manufacturing system, there is a growing appreciation of the relationship between the producer and the end user. This paper explores a broader definition of productivity that focuses on customer satisfaction, and productivity management approaches that help to align and integrate the strategies and operations of the producer with the expectations and satisfaction of the end user.