IWA Publishing

Promotions plan for san fernando city`s sewerage and septage program

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Courtesy of IWA Publishing

Effective promotions campaigns help to raise the level of awareness of sanitation issues while driving the demand and raising the willingness to pay for services. In January 2010, the city of San Fernando in the Philippines began a sewerage and septage management project supported by the United States Agency for International Development and Rotary International Water Alliance. Because the promotions aspect was especially important for this project, the city's mayor created a promotions technical working group to develop a plan.The plan was based on a rapid technical assessment conducted by Barangay health workers and local plumbers and engineers that underwent specific training.

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