Inderscience Publishers

Putting the C in R&D - customer focus for technologists

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Courtesy of Inderscience Publishers

Finding a way to align technology with customer needs (and hence business objectives), and translate what R&D is doing into something that the rest of the business can understand (and hence effectively influence) has been a problem for years. Developing and using a Customer Needs Tree is a simple and effective way of solving the problem, with specific benefits in idea generation, technology assessment, portfolio management and internal communication

Keywords: technology strategy, customer needs, customer needs tree, idea generation, idea assessment, portfolio management, communication

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