Keywords: public diplomacy, Arab youth, youth perceptions, Radio Sawa, USA, United States, Middle East, radio stations, university students, music channels, US foreign policy, policy promotion, Qatar
Radio Sawa and the US public diplomacy in the Middle East: entertaining the Arab youth or 'winning hearts and minds'?
This is an exploratory study of the Arab youth perceptions of Radio Sawa, a US public diplomacy radio broadcast channel. Univariate analysis of a convenience sample of the Qatar University students' exposure to the radio stations programs and their perceptions and attitudes about the US foreign policy seems to imply that the Radio Sawa is widely used as a music channel but it does not seem to succeed in selling US foreign policy to the Arab youth. The study stresses the need for a more representative study of the Radio Sawa's claims as a successful tool of US public diplomacy.