With a client attempting a product introduction outside of its well-known area of expertise, G&S set out to promote both the technology and the consequential partnership that helped bring the product to fruition. The client had little name recognition within the targeted market segment – healthcare. Additionally timing was tight. From brand name development to message creation and deployment, G&S moved the needle of recognition for our client and the product launch was a solid success. Global press coverage was obtained, in the healthcare sector particularly, and product sales exceeded launch targets. This paved the way for the client to make future launches in the space, now with a reputation for success within the desired market.