Green Printer

Recycled paper at Starbucks, Citigroup and UPS - Where is it now?

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Courtesy of Green Printer

A few weeks back, I was writing about CO2-friendly supply chains and saw the hefty list of US companies that the Environmental Defense Fund had helped switch to recycled content in a drive to reduce paper waste across the nation. Now, paper is back under the public eye in fuller force than ever because of its significant climate change footprint. “Paper is a tremendously resource-intensive product to produce,” explains project manager Victoria Mills, “and the decomposition of paper in landfills generates methane, a greenhouse gas with 23 times the heat-trapping power of carbon dioxide.”

When EDF first consulted with their ambitious list of household brand companies like Starbucks, Citgroup, UPS and many others, they were pushing many “environmental firsts (Starbucks was one of the first to use recycled content in direct food contact applications).

So, what was it that worked and where are these companies now, years after EDF intervened? And, most importantly, how have the original suggestions put forth by the EDF, public pressure and shifting supply chains challenged these brands to green their paper use even more?

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