• Minimizing pumping and pressurization costs;
• Reducing footprint – in size, weight and materials;
• Eliminating water treatment chemicals;
• Using a bare minimum of backwash water.
Each of those elements links closely to environmental sustainability, which in turn contribute to economic sustainability. Water Challenges According to the Pacific Institute’s “At the Crest of a Wave: A Proactive Approach to Corporate Water Strategy,” major companies such as Coca-Cola, Pepsi and Intel already have found themselves embroiled in fights over facilities in water- stressed areas, from Kerala, India, to New Mexico. In short, the low-cost-labor advantages of China, India or other markets could soon be eclipsed by water scarcity or quality problems. There are other challenges, too. As water supplies are stressed, pricing volatility increases and becomes more closely linked with unpredictable forces such as the weather. The cost of energy to move and manage water also is climbing to new, dizzying heights. Finally, growing regulation and increasing need for water efficiency add management cost – in time and expertise – to production.
Competition is fierce in other ways as well. Industrial water users are vying for the same water being tapped by irrigators and consumers, which can lead to political and PR battles.